Why is SEO so important? Why do you need a local SEO consultant? What are the benefits of SEO for small businesses?
The internet is a big place filled with hundreds of SEO marketing agencies promising to grow your business.
But the question is,
How are you sure that your business will get the proper boost from these guys?
The digital landscape has changed in many ways over the past years, but SEO remains an efficient and reliable digital marketing strategy for any business owner. And while there are many benefits a good SEO strategy yields, I have outlined the five core benefits that will help you understand why your business needs SEO.
Digital Marketing offers a variety of benefits to small business owners.
The Benefits of SEO For Small Businesses Are What I Will Be Sharing With You Today.
When it comes to internet marketing, it’s believed that you should use a pro who has proven experience.
At C.H. Local Media, we have developed many proprietary strategies, and processes to bring more eyes to what you have to offer through SEO. As a full-service SEO agency in Tupelo, MS, we serve clients across the country and worldwide, thanks to the effective SEO services we deliver.
So how can SEO benefit your business?
Below are five ways a small business owner can use SEO to skyrocket their monthly revenue.
Gain Free Warm Organic Traffic
Google owns a more significant portion of the search market than competitors like Yahoo.
Over 73% of online activities start with a simple search.
How can this benefit your business?
The top three positions of the Google search results receive the most impressions, clicks, and calls from potential clients and customers.
Our clients have discovered that achieving these first-page search result placements significantly increases their traffic, leads, appointments, and sales.
One way to achieve these rankings and visibility is by optimizing headings, tags, and meta descriptions.
Optimizing the items mentioned above can help increase the click-through rate (CTR) to your website, promoting an increase in the quality of traffic you get.
In the next section, you will learn how creating informative, keyword-relevant content can help you build credibility, authority, and trust within your industry.
Establishing Trust and Authority Within Your Industry
In a recent #SEMrushchat, Sherry Bonelli discussed how business owners could build a reputation with well-researched authoritative content, which helps increase their visibility on search engines.
Given that Google users are more likely to trust a business when it appears within the first position on Google.
According to Brian Dean of Backlinko, 53% of search clicks happen on the first page.
People trust Google, and they use it to find information on almost everything they need. By ranking high on search engines, your business will build trust and credibility with your audience over time.
Your customers are using search engines to research products and services. Their research helps them make informed decisions on their options and which business to choose. Ranking high for informative terms allows you to teach potential customers on their buying journey.
Creating in-depth content indirectly builds trust, and most significantly, helps your audience make an informed decision regarding your products and services.
To win in your industry and have a better market share in your region, you will need to educate your target market.
In the next section, I’ll show you how using SEO can help you to dominate your competition, so your business becomes THE go-to business in your industry for your region.
Let’s dive right in.
Providing Well Researched Content to Match Buyers Intent
Research shows that 81% of people perform some type of online research before making a large purchase. Other research puts this number as high as 94% for business-to-business buyers.
That’s right. Customers do their homework!
That’s one of the advantages of the internet from a buyer’s perspective.
Implementing solid SEO strategies to share your message about your business and your services is one way to get ahead of your competition. Without a doubt, SEO can and will positively impact the buying cycle when implemented correctly.
As a business owner, your business should be visible when your potential clients are searching for your services or products to make a meaningful connection. Local SEO enhances that visibility and opens the door for potential customers to find your business and choose you for their solution through your informative content.
Building A Lasting Marketing Presence
SEO may seem like a pain when it comes to playing the long-term strategy. But if done right, SEO can have a clear impact within the first year, and even the first few months of taking deliberate action.
The big picture is, many of these actions will have an impression that lasts for several years (generating considerable revenue during this time).
For instance, one of our counseling practice clients figured out the phonebook was no longer driving calls, leads, and appointments for their business.
To gain notable improvements for their business through SEO, they needed to have effective strategies in place.
What did they do? They hired digital marketing experts and SEO strategists with proven, results-driven experience in their space. That’s right! They hired us at C.H. Local Media.
After we performed their audits and made adjustments, their website saw an increased number of visits by over 500% over the first year. Our agency’s consistent effort in adjusting the online marketing strategy for this client also led to scalable results.
In turn, the number of calls at their location also increased, and their scheduled appointments surged. That’s a win.
An even more significant win for them came last year when they could take some of their increased profits from their first year of marketing through SEO to open a second office in another state to help even more people.
Here’s the catch.
Yes, as the market evolves, it’s best to follow the trends and make appropriate changes with no tricks, no gimmicks, and no shadiness.
The more time and effort placed into your business’s marketing strategy, the more your business will stand out as a worthy contender in its market.
SEO For Small Businesses Often Generates A Significant Return On Investment
Exemplary SEO implementation will yield results for years to come.
Like many good things you’ll come across in business, SEO will only help grow your business when you give it the proper attention (and investment) it deserves.
SEO provides trackable and quantifiable results, regardless of your business model.
This marketing method provides the power to drill down at a granular level to see your website’s engagement metrics and, most notably, the business it drives through your doors.
SEO should be among your business’s foremost marketing strategies because it targets users who are actively trying to find your services online. Its inbound nature helps businesses save resources compared to outbound strategies like cold-calling that drain your psyche.
In Conclusion, Here Are Some Points to Ponder Regarding SEO For Small Businesses.
SEO has become an integral part of many local businesses marketing strategies.
The biggest draw for business owners is that it enables them to gain new customers without paying for ad space that does not lend itself to tracking results. Yes, I’m talking about the outdoor advertising industry, radio, television, and newspapers. We worked with a client who spent $20K on billboard advertising in the past. They could not attribute any of their sales to the billboard.
Think about that for a minute. That was/is an expensive marketing lesson to learn the hard way.
Beyond that, a proven strategy also can help you improve your business’s PR to help you get ahead of your competitors.
Once you can understand the clear benefits of search engine optimization, there’s no reason not to adopt SEO in your marketing.