C.H. Local Media provides Local Columbus MS Search Engine Optimization (SEO) Services for ambitious business owners and entrepreneurs in the Golden Triangle.
Are you tired of not seeing your business show up in Google search engine results? C.H. Local Media is ready to help your Columbus, Mississippi business achieve the success you deserve.
Our Local SEO services will elevate your listings. We employ safe, high level, Search Engine Optimization strategies to enhance your company’s visibility in the search engines. Before we explore how C.H. Local Media’s Search Engine Optimization can empower you to build a strong brand and successful business on the Mississippi Gulf Coast, let’s answer a question some may have.
What is Search Engine Optimization (SEO) and How Can It Help You Grow Your Columbus, Mississippi Business?
According to Wikipedia, “Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as ‘natural’, ‘organic’, or ‘earned’ results.”
Furthermore, MOZ describes SEO this way. “Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
Below are some important search statistics that should give you pause before turning a blind eye to the power of search engine optimization for your business.
This is a valid question we receive from time to time. Although, it is becoming rarer. So, let’s answer that.
Most people use Google when searching for the products and services that local businesses offer. Below are some facts to consider in your evaluation of investing in Local SEO for your business.
93% of online experiences begin with a search engine. SEJ
75% of people never scroll past the first page of search engines. HubSpot
81% of people perform some type of online research before making a large purchase. BHM
72% of consumers who perform a local search visit a store within 5 miles of their current location. WordStream
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. BrightLocal
Considering numbers like these, don’t you think its time to optimize your website for search engine discoverability? Let’s look at how a relevant Local SEO Strategy can help your business.
Your Local Columbus MS SEO Strategy should be relevant to 5 key areas.
Some might disagree with the order listed above. Allow me to explain the reasoning behind this order for relevant Local SEO Strategy. I will use your present engagement with me on this page as an example.
By targeting keywords related to our industry + Columbus MS like those in the parenthesis (SEO Columbus MS, Best Local SEO Columbus MS, Columbus Mississippi Search Engine Optimization), we were able to show up in your search results because local business owners are our target market. As a result, you have now discovered our business and brand.
Taking this example and applying it to your business, we target keywords that will produce tangible results for your business.
By the way, we’re glad you found us on the first page for Columbus MS SEO Services especially since we are an hour drive north in Tupelo! This just proves the power of search engine optimization to connect with your target at the right time to grow your business.
Your Website’s Current Optimization or lack thereof. (Speed, Readability, User Experience Quality, and best practices)
We determine your Website’s Current Baseline SEO rating and identify what is already good and what can be tweaked or fixed,
Your Local SEO Presence and Business Visibility – (This includes how well optimized your citations, directory listings, and social media profiles are optimized, as well as your online reputation as evidenced by reviews.)
Competitor Audits of the 3 factors listed above. (We find their strengths and weaknesses, if any, to determine how best to position your business to outrank your competitors.)
This data helps us to target profit driven keyword results for your business.
After we go through our audit we start with onsite optimization. We use the information discovered through our audit to update your on-site optimization as needed.
The onsite optimization includes but is not limited to:
Speed Optimization if needed
Proper Optimization of Page Headers (h1 -h6) if needed.
Meta Titles & Meta Descriptions Optimization.
Schema Implementation if needed
Content refinement and adjustment if needed
Checking for and fixing errors found within Google Search Console
These onsite optimization techniques effectively enhance optimal exposure and brand discovery in the search engines. It is amazing how much proper onsite optimization can move the needle for your business. This helps to improve your odds of reaching your target market at the exact time they are looking for your products or services.
Once we have optimized your website for results driven, profit producing keywords, we also work on off-site optimization. This is done through various strategies that best fit your business.
We build citations across many trusted sites and business directories. We also clean up any inconsistencies and make sure your NAP or business name, address, and phone number match across all listings, directories, and citations.
Why is this important? Consumer trust in businesses is at an all-time low. Recent research has shown that 80% of consumers would lose trust in a business if they come across incorrect or inconsistent business information online. 36% have even called the wrong number.
Consumers are not the only ones who want to trust your business and your business information. Google, Bing, and other search engines assign trust scores to web properties. If your information is inconsistent across line how can they trust you? If they can’t trust the information they won’t be ranking that information and showing it to searchers.
This is why we dig into your citations, listings, and social media profiles to make sure your information is correct as we optimize them to increase online discovery of your business.
Backlink acquisition is another aspect of our off-site optimization. Did you know backlinks are one of the top 3 ranking factors out of the 200+ factors that Google looks at?
Basically, backlinks are “votes” from other sites that your website is a good source of content and information. When Google and other search engines see that quality, trustworthy sites link to yours, they pass on some of that authority and trust to yours.
It must be noted, we do not spam the web. Unlike some other online marketing agencies, C.H. Local Media does not use shady practices that involve link farms or spam sites. We pride ourselves in following safe and well established best practices within the industry.
C.H. Local Media has also developed relationships over the years that periodically allow us access to highly desirable placements within well known, wide-reaching media publications as well. (We cannot guarantee placements to all businesses, as these publications are industry-specific.)
When it comes to helping you succeed and increasing the online visibility for your business, we do not hold anything back. Yet, we do it gracefully, with integrity, and within well recognized best practices in the industry. It does us no good to use tactics that hurt your business.
Our most significant business source is referrals, and we will never do anything to jeopardize the business you worked so hard to build.
Are you and your business ready to partner with one of the best Mississippi Search Engine Optimization Agencies?
If so, you are in the right place. Give us a call to discuss how we can implement this process for your business.
SEO is not a one size fits all service. There are many factors to take into consideration – Industry, Region, Population of your local market or the size of your target demographic, and most importantly the strength of your competition. What it takes to move the needle for a plumber or realtor in a city of 12,000 is vastly different than what it would take to move the needle for the same in a city of 350,000. Beyond that, Search Engine Optimization strategies should be tailored to your business needs, circumstances, objectives, budget, and desired outcomes.
Most of our clients start seeing positive results in the first 3 – 6 months. Some have even seen results within the first month! The speed of search engine optimization campaign results depends on many factors such as demand for services or products within your industry and region, the size of your city or region, the strength of your competition, and your budget. SEO is not a one-time service or a sprint. The longer you stick with your business’ search engine optimization, the better your results and ROI will be. Think of it as a long-term investment that returns compound interest over time.
No one can guarantee this. If someone guarantees this to you, we suggest you run. We cannot in good conscience guarantee anyone the 1st position in any search engine, even though we have helped businesses reach the first page and reach top 3 rankings. Search engines have many algorithms and change them up on a continual basis. This is why we study search algorithms and stay in touch with other SEO’s across the country to keep on top of these changes.
Having said that, we do guarantee that if we (you and us) do not see ranking increases within the first three months we will suspend your monthly investment and work for free until we achieve those increases.
We do not force you into a long-term contract. We hate them as much as you do. We do a month to month autodraft that can be canceled at any time. What we do ask is that you stick with the process for a minimum of 3 – 6 months so you can see the results before making a decision to leave. Most clients who start seeing ranking results, increased calls, and sales stay with us because the ROI is well worth it to them.