Incentivized Reviews Can Hurt Your Business More Than Help

Facebook
Twitter
LinkedIn

Incentivized Reviews Can Hurt Your Business More Than Help

How does your business get reviews?

I stumbled across a post earlier by a business owner asking for help on how to get more reviews.

๐ˆ ๐ฐ๐จ๐ฎ๐ฅ๐๐ง’๐ญ ๐ญ๐ซ๐ฎ๐ฌ๐ญ ๐š ๐ฌ๐ข๐ง๐ ๐ฅ๐ž ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง ๐ข๐ง ๐ญ๐ก๐ž ๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐ญ๐ฌ ๐ฌ๐ž๐œ๐ญ๐ข๐จ๐ง ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž๐ข๐ซ ๐›๐š๐ ๐š๐๐ฏ๐ข๐œ๐ž!

I was shocked to see other business owners telling the OP to incentivize reviews…

Do you incentivize customers to leave reviews with a discount, free gifts, drawing, etc?

If so, you’re doing it wrong.

Yeah, I said it.

All it takes is one competitor or upset customer to out you if the algorithm doesn’t do it first…

 

What Does Google My Business Say About Incentivized Reviews?

Google clearly states the following.

“Reviews are only valuable when they are honest and unbiased. (For example, business owners shouldn’t offer incentives to customers in exchange for reviews.)”

What Is Yelp’s Take On Incentivized Reviews?

Yelp takes an even tougher stance.

If they even think you are asking, let alone incentivizing, they are going to make sure people know about your practice.

“Businesses should not ask for or solicit reviews on Yelp, as it leads to deceptively biased content. This includes asking friends, family, or customers to write reviews; offering incentives or freebies in exchange for reviews; or working with companies that send review solicitation emails.

If we find indicators of systematic review solicitation, we will apply a search ranking penalty to affected Yelp business pages. Businesses can avoid this review solicitation penalty by complying with Yelpโ€™s policies.

Extreme attempts to manipulate a businessโ€™s reputation and inflate search ranking by soliciting or purchasing reviews on Yelp may lead to a Consumer Alert on the businessโ€™s Yelp page.”

How About Facebook Reviews?

What about Facebook, Chas?

I would still say do not incentivize for reviews.

What do I suggest?

If you are brick and mortar, post signs and ask them to check-in instead.

You would be amazed at how people checking in strokes the Facebook algorithm in your favor.

What About Trust Pilot? How Do They Feel About Incentivized Reviews?

Trust Pilot is a highly trusted platform when it comes to business reviews generation and listings.

Like the other platforms listed above, Trust Pilot takes a strong stance on incentivizing your customers for reviews.

Here is what Trust Pilot has to say about asking for reviews and offering things like incentives and discounts for reviews.

โ€œIf youโ€™re asking for reviews, your invitation process and language should be fair, neutral and unbiased. Itโ€™s possible to ask reviewers to provide a reference number when they leave a review, to help identify an experience.

You shouldnโ€™t provide incentives like discounts, monetary rewards, loyalty points, gifts, coupons, referral bonuses and the like when asking for reviews.

Reviews canโ€™t be collected on company premises without our prior permission. And you canโ€™t ask customers to use your equipment (for example, an iPad) to review your company.โ€

 

In Conclusion

Your best reviews will come from customers and clients who truly believe in your business. These reviews will be powerful for your business because those customers are expressing a heartfelt review of their experience with your business.

How can you make this happen for your business?

Make sure your customers have a great experience with you!

Be your best!

Treat your clients with respect!

Maybe offer a discount or free upgrade once in a while without asking for anything in return.

Bottom line: don’t incentivize with discounts for reviews.

You cheapen your product or service and you may be running afoul of terms of service agreements you signed off on.

Need Help With Customer Reviews? Learn How C.H. Local Media Can Help.

If you need help getting customer reviews for your business the right way and how to make it happen, contact C.H. Local Media today. We are passionate about helping business owners grow their businesses.

Contact us today to learn how C.H. Local Media Empowers Business Owners and Entrepreneurs to Build Strong Brands and Successful Businesses in Their Communities.

This blog post was inspired by a Facebook post by our Founder & Managing Director, Chas Henry.

Facebook
Twitter
LinkedIn

C.H Local Media is Here to Help!

Just fill out the form with your details and we will get back with you as soon as possible.

Call Us

+1 662-589-2427

Reach Us

2217 MS-370 Baldwyn, MS 38824

Open Hours

MON-FRI 09:00 - 05:00

We provide results-driven Search Engine Optimization SEO & Full Digital Marketing Services for all of Mississippi, including but not limited to:

Tupelo MS
Saltillo MS
Guntown MS
Corinth MS
Iuka MS
New Albany MS
Grenada, MS
Southaven MS
Olive Branch MS

Tunica MS
Greenville MS
Clarksdale MS
Oxford MS
Starkville MS
Columbus MS
Meridian MS
Laurel MS

Jackson MS
Flowood MS
Pearl MS
Brandon MS
Madison MS
Ridgeland MS
Vicksburg MS
Philadelphia MS

Hattiesburg MS
Natchez MS
McComb MS
Biloxi MS
Dโ€™iberville MS
Gulfport MS
Ocean Springs MS
Pascagoula MS

C.H. Local Media ยฉ 2020. All rights reserved